Why the Next Holiday Is Always the Best One: Outsmarting the Hedonic Treadmill

We all know that buzz when booking a holiday.

You know, that giddy feeling when you imagine sun-drenched beaches, vibrant cities, or quiet mountain retreats?

Psychologists call this “anticipatory joy” – basically, your brain giving you a happiness boost just for thinking about a trip. Fancy that!

Interestingly, research shows that looking forward to a holiday can sometimes make you happier than the holiday itself. Enter the hedonic treadmill. Sounds fancy, right?

But it’s really just our brain’s way of saying: “Yep, we adapt fast.” That sparkling pool, the perfect sunset, or that local café that seemed magical on day one? By day three, your brain treats it as “normal.” Suddenly, two weeks of paradise can feel… well, a bit samey. Ever noticed that?

But don’t worry – the hedonic treadmill isn’t the enemy. It’s just how our brains keep us motivated. And with a few clever tricks, you can keep your holiday feeling fresh all the way through.

1. Keep it fresh

Variety is key. Mix up your activities, explore new areas, or try a quirky restaurant. Even a spontaneous detour can make your brain sit up and pay attention again.

2. Be present

Mindfulness isn’t just for yoga retreats. Notice the little things – the scent of the ocean, the chatter of a market, the warmth of the sun. It slows down that “samey” feeling and makes memories stick.

3. Set mini goals

Give yourself small adventures: learn to cook a local dish, tackle a walking trail, or discover a hidden gem. Achieving these tiny goals makes your holiday feel rewarding and exciting, not just “another day in paradise.”

4. Balance routine with spontaneity

Sure, routines are comforting, but sprinkle in surprises. A random day trip or unplanned experience can make the familiar feel new again.

5. Savor and reflect

Talk about your favourite moments, snap photos that capture the emotion (not just the view), or jot down highlights in a travel journal. Reflection reinforces joy and helps the good vibes last longer.

So here’s the secret: keep looking forward. The next holiday on the horizon – whether a weekend escape or a dream trip – keeps your brain in that happy anticipatory state. And when you add a little strategy to your current break, the holiday itself can feel just as thrilling as the countdown.

Because honestly, the joy of travel isn’t just in the beaches, the flights, or the cocktails – it’s in the anticipation, the experiences, and the stories you bring home. Outsmart the treadmill, and every holiday can feel like the first.

Chirag Patel
Talk toChirag Patel
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